Podcast Press Release Template

Press Release folderPress Release folder

Promoting a new podcast can be a challenge, even for established brands with a solid online following. In order to cover your bases and promote from all angles, consider sending out a podcast press release to announce your new show!

Podcast Press Release Best Practices

Here are some best practices to keep in mind when crafting your podcast press release:

Think of the audience that you created this show for, and make sure that you’re clearly communicating why they should care about your new content – starting with how you title the press release.

Your title should contain the ‘so what’ factor of your podcast, and not simply that, ‘there’s a new podcast in the world.’

Your first two sentences should contain e-v-e-r-y-t-h-i-n-g the reader needs to know about your podcast. What they need to know includes points like who’s featured on the podcast (especially if there are notable, well-known guests), who the host is, the overarching theme of the show, and who the topic appeals to.

Incorporate a quote from the host about half-way through the press release to bring the voice of the podcast to life. The quote from the host should speak to why the host feels passionately about the podcast and the purpose it fulfills.

Include where to find the podcast near the end of the press release. A typical behavior of press release readers is to read the title and opening sentences, and then skip down to the bottom of the release just before the boilerplate for the concluding comments. In this area, you can also include additional calls-to-action (CTAs) that encourage the reader to email you, re: podcast guest opportunities, potential topics, feedback, etc.  [1]

Including links is key to sending readers exactly where they need to go. This single page should have all the links to any other sources of information that the reader might want to navigate to. Links can include:

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