This one is going to leave many of the podcasting elders scratching their heads. A presentation made by the University of Florida and Futuri Media at the NAB Show on Tuesday stated that YouTube is the number one destination for podcast consumption.
The sample was comprised of 2000 podcast listeners, who had listened to a podcast in the last six months and identified that they “listen to podcasts regularly.”
The good news for podcasters: The survey results showed that, on average, users listen to podcasts for 50 minutes each time; half of the listeners for either 30 or 60 minutes.
The strange news from this report: It claims that YouTube is the number one destination for podcast consumption (see the chart below). That claim goes against every study we’ve read up to this point, which state that, by far, Apple Podcasts is the number one destination for podcasts, with Spotify second — a distant second.
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